Earlier today, I was perusing the social media and came across an author who was complaining about receiving 1- and 2-star reviews for their book. So I decided to give a little advice to any other writers feeling down about bad reviews.
Reviews aren’t there to fill the dead space on our Amazon profile pages. They serve a purpose. Well, they actually serve a couple of purposes. And though you may feel that one of those purposes is to make the author cry, you’re wrong. That’s not one of them.
Reviews are there to help readers decide whether or not to buy the book.
Reading a book is a huge investment of the reader’s time. In a world where there are so many other things competing for their time, you better make it worth their while. There are far too many good books out there waiting to be read for them to waste their time on a bad one. If they read a bad book, they get upset about it. Angry even. And understandably so. Some of those readers are willing to take a little more of their time and warn other readers to stay away from your book. It happens. You can’t keep them from having an opinion, but you can change their opinion. How? By writing better books.
Reviews are there to help the author better their writing.
If you, the author, are reading your reviews, then you should be learning from them. Did the reader find a lot of typos? Hire a proofreader and get those suckers fixed. Did the reader find a major plot hole? Fix it. Did the reader think you use a certain word too much? Stop doing that.
Now hear me out. I’m not saying do what each and every review says. Reviewers are giving their opinion, and sometimes their opinion is wrong. BUT–if several readers say the same thing, then there’s probably some truth to it.
When I first started out, I got some bad reviews. Hell, I still do sometimes. And yes, it bummed me out a little bit. No one wants to hear that the thing they created from nothing and spent long hours and possibly years working on is bad. But after looking at the reviews of some of the best in the literary world–Koontz, King, etc.–I saw that even they get bad reviews. Yes, even the giants have critics. That made me feel better. Then I remembered the old saying you can’t please all of the people all of the time.
So yes, you are going to get bad reviews from time to time. Even if your book is perfect and flawless, there will be someone who doesn’t like it. You have to learn to deal with that. Do the very best you can and let the rest happen as it will.